![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Getting Woke, Staying Woke: What Does it Really Mean? - Training Resources for the Environmental Community Getting Woke, Staying Woke: What Does it Really Mean? - Training Resources for the Environmental Community](http://www.trec.org/wp-content/uploads/2019/05/Getting-woke-staying-woke-what-does-it-really-mean.png)
Getting Woke, Staying Woke: What Does it Really Mean? - Training Resources for the Environmental Community
![From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence](https://www.essence.com/wp-content/uploads/2017/04/1492202166/wokelandingpage.jpg)
From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence
![Scared to be 'woke'? It's time for progressives to take a stand in the culture wars | Nesrine Malik | The Guardian Scared to be 'woke'? It's time for progressives to take a stand in the culture wars | Nesrine Malik | The Guardian](https://i.guim.co.uk/img/media/646780c447adfce969cacb737a8e7ffbc2ba6a9a/0_0_2560_1536/master/2560.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=b9470e4bd077b1cc46a850aa53d9e329)