![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1200&h=675.0&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Tom Mars on Twitter: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke” Tom Mars on Twitter: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke”](https://pbs.twimg.com/media/FVn4n10X0AAdf9m.jpg)
Tom Mars on Twitter: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke”
![Twitter 上的Urban Dictionary:"@vdepdel Woke: Being Woke means being aware.. Knowing whats going on in the comm... https://t.co/u1seDLSnQd https://t.co/dM32V4bnk0" / Twitter Twitter 上的Urban Dictionary:"@vdepdel Woke: Being Woke means being aware.. Knowing whats going on in the comm... https://t.co/u1seDLSnQd https://t.co/dM32V4bnk0" / Twitter](https://pbs.twimg.com/media/Ccf3ge_UMAAALXA.jpg)
Twitter 上的Urban Dictionary:"@vdepdel Woke: Being Woke means being aware.. Knowing whats going on in the comm... https://t.co/u1seDLSnQd https://t.co/dM32V4bnk0" / Twitter
![Amazon.com: Politically Informed Woke Meaning Dictionary Definition Woke T-Shirt : Clothing, Shoes & Jewelry Amazon.com: Politically Informed Woke Meaning Dictionary Definition Woke T-Shirt : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/A13usaonutL._AC_CLa%7C2140%2C2000%7C61H2M%2BmlvQL.png%7C0%2C0%2C2140%2C2000%2B0.0%2C0.0%2C2140.0%2C2000.0_UY1100_.png)